While the beauty industry buzz primarily focuses on women, style and wellness is an important part of self-care and self-confidence for guys, too. Dudes, we got you. Here are four people and services we think you should know about.

Skin is our biggest organ, yet often the most neglected. With extra sun exposure from all those lake weekends, grilling out, and even mowing the lawn, make sure you are wearing your SPF every day – even if you think you won’t be in the sun much. Got sun damage? Erin Meier Aesthetics provides chemical peels and Micropen to help renew, tighten and brighten the skin. She also carries medical grade serums and sunscreens.

Erin (@erinmeieraesthetics)is a CMM and Medical Esthetician specializing in medical micro-pigmentation, scalp micro-pigmentation, and skin care solutions this are customized for each person. She loves to help women and men feel and look their best to help them tackle the world.

Thinning hair? Erin can help there, too.

Prime Line OKC the first cutting-edge non-surgical hair loss treatment in Oklahoma that specializes in Scalp Micro-pigmentation (SMP). It is a non-invasive, medical procedure that utilizes sophisticated micro-needles to deposit an indelible pigment into the scalp and it looks a lot more natural than a toupee.

She offices in W Facial Aesthetics which leads us to the top rhinoplasty expert in the city. Meet Ivan.

Ivan Wayne, M.D.

Ivan Wayne, MD, is a facial plastic and reconstructive surgeon in Oklahoma City and a renowned Rhinoplasty expert. He is located at W Facial Aesthetics (13904 Quailbrook Dr, Oklahoma City).

Carter Johnston, O.D.


Carter Johnston, OD, owns Physicians Optical; a sunglass and eyewear store in Oklahoma City that specializes in unique luxury independent eyewear located in the Mercy Hospital Tower Suite 101 (4200 W Memorial Rd, Oklahoma City). He also owns and operates Forma Optics and Art; a unique concept fusing art and eyewear. The space is an operating art gallery as well as a retail store for luxury frames and sunglasses. Forma Optics + Art is located at 1100 N. Broadway, Oklahoma City in Suite 101.

Instagram: @PhysiciansOptical

Max the Barber, Max Radcliffe


Max the Barber (Max Radcliffe), is a barber and the owner of Annex Barber Shop. They have 2 locations; one in the Paseo District (514 NW 28th, Suite 6) and one near Downtown Edmond (204 E 2nd Street).

Instagram: @MaxtheBarber405
Cheers from our Yay Dude Team: Eric Urbach, personal injury attorney and videographer Urbach Law Firm, The Lounge. OKC Date Planners, your date night concierge.